Projects credited in
- IBM: Food trustFood safety has become a global problem with 600 million people falling ill after eating contaminated food every year and 420,000 recorded deaths. To highlight the 'power of provenance', we worked with IBM to create a campaign that raised awareness around the importance of food trust and showcased how IBM's blockchain technology could give us a clearer picture of the journey from farm to plate. We commissioned Sweedish photography duo Aorta to create a still life food shoot that highlighted t
- Shackling the traffickersModern slavery is big business. It’s estimated that there are 40.3 million victims of modern slavery worldwide, and human trafficking – in forced labour, sexual slavery, and drug trafficking – has a profound impact on industries and communities, as well as the mental and physical health of its victims. Organisations like Stop The Traffic are working with IBM to use advanced data sharing to disrupt the trade at its source. We commissioned photographer Levon Biss to create a powerful image that s
- Outthink MelanomaIBM had a problem. They had a cutting-edge cognitive computing system called Watson, but no one understood what it was or how cognitive computing works. So what does it do? IBM Watson is actively learning to help solve some of Australia's greatest issues, like melanoma. It's working to improve melanoma detection accuracy rates from 60% to 91%, just by analysing data and research. An increase of 31% would mean thousands of lives saved every year. But no one knew about this. So we invented the W
- IBM X ROLAND GARROS DatablesIBM is one of the world leaders in analysing data. Unfortunately, data can seem boring or complicated. Which is why we created Datables. We made real time data from the Roland Garros matches digestible to people on the street in the blink of an eye. Eight animations and illustrations were displayed via large-scale advertisements around Paris’ Charles de Gaulle Airport and the Roland-Garros tennis stadium. Bright, colourful and chirpy, the animations were more than just beautiful moving pictures
- IBM x OUTTHINK
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