• Rebecca Pattinson
  • Emma Barakovac
The Brief:
Iceland foods tasked Weber Shandwick to create a series of social examples that would illustrate to the frozen food giant how they could respond to two of the possible trending events of the summer: a heatwave and the return of Game of Thrones to the small screen.
My Role:
I created the below assets and copy in response to Iceland's request. For the summer heatwave reactive trend, I created a rotation gif featuring popular summer 'in bread' products such as hamburgers and hotdogs. I paired this with a fun loving tone of voice that made use of a popular summer pun, 'suns out, guns out' and adapted it to say 'suns out, buns out' to promote the range.
For the first piece of Game of Thrones content, I chose to pair one of the show's most famout catchphrases 'Winter is coming', with a relatable moment for Iceland customers: walking into the frozen section and feeling cold.
For the second piece of Gane of Thrones content, I played with the shows' title swapping the word thrones for cones and another of the catchphrases 'When you play the game of thrones....' . For the asset, I recreated the show's iconic Iron Throne out of Iceland ice cream cones. I also recommended that we include a link to product with this post.
Iceland Foods loved this reactive content and Weber Shandwick has since become their retainer social media agency.
Check out some examples of my work below