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Do you really want to delete project Aldi Kevin The Carrot?
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A freelance social media specialist with over five years of industry experience open to new opportunities. No social media job is too big or too small for me and I’m just as comfortable making killer gifs and writing witty tweets as I am leading a team of social media experts to launch a major new brand or show. My most recent work includes heading up the Social Studio of Weber Shandwick London, leading a team of designers, copywriters, community managers and freelancers to create insights driven, original social content for some of the world’s biggest consumer brands including Aldi, Vauxhall, Nespresso, Unilever and Virgin Atlantic amongst others. I spent 4 years at Social Media agency Telegraph Hill as a Creative Lead where I developed and delivered social media strategy, social media management and content for TV and movie brands including the BBC, ITV, Sky, E!, Syfy and Universal. I have experience in developing social media creative strategies, social media management, asset creation, photography, photoshop, gif creation, copywriting, pitching, developing creative concepts, leading social teams, community management and social media insights and reporting. My goal is to captivate and entertain audiences with daring, original content that disrupts feeds, sparks conversations and inspires followers, if that meets your business needs, then call me on 07742662514 and let's chat!
I lead a content focused team of social media experts to deliver everything from social media strategies and hero social media campaigns to reactive daily content and monthly social calendars for a variety of first class consumer clients. Recent campaigns have included: - Aldi’s #KevinTheCarrot which beat John Lewis to be named ‘most successful festive campaign’ by Marketing Week. - The Fan Hotline for Vauxhall’s ongoing #GetIN campaign. Utilising the car manufacturer’s status as the sponsor of the Home Nation teams to surprise football fans with a Facetime call from their favourite football players. - #ChristmasCalmers for Vauxhall. A series of ASMR inspired surreal live streams, designed to relax and engage followers during the full-on festive season.
Generating, developing and pitching powerful creative ideas to answer client briefs and new business objectives. In this dual role, I delivered brave and bold campaigns, social media strategies and stunning social content from planning to execution for a range of clients including NBC Universal, E! Channel, Britain's Beer Alliance, ITV, TGI Friday and Sky One to name but a few. Select Campaigns and Activities Include: - Developing and executing an international brand campaign for Universal crime channel ‘13th Street’. The multimedia treasure hunt campaign went on to win a Silver Promax Award for Best Cross Media Campaign for a Channel. - Launching and providing ongoing social content for series one of the new Thunderbirds Are Go show for ITV on Facebook, Twitter and Tumblr - Launching and providing ongoing social content for a range of new and returning shows for the E! channel. such as Keeping Up With The Kardashians, Total Divas and Live From the Red Carpet. - Managing the official live tweetalongs for Syfy channel’s Sharknado 2 and 3. - Providing creative strategy and social content planners for Sky 1 and Sky Atlantic for the launches of Stan Lee’s Lucky Man, The Five and Game of Thrones. - Launching and developing designs for a ‘choose your own adventure’ microsite for the release of the horror movie Green Room - Developing and designing social media strategies and toolkits for a variety of brands and broadcasters, including the Royal Foundation, BBC 5Live, Betway and United for Wildlife.
Creating original content and providing social media support for a broad range of clients including BBC One, BBC Three, Glastonbury music festival, The Fox Problem and UK fashion retailer Republic. Select Campaigns and Activities Include: - Working closely with the BBC’s Social Media Manager to launch BBC One’s family drama Atlantis, this campaign involved innovative themed influencer outreach packs to create mystery and anticipation in the lead up to the TX of the first episode. As well as assisting heavily in the creative strategy of the campaign, my main role was to create immersive social assets to bring the world of Atlantis to life – from gifs, quote images and social games to live weekly tweetalongs. - Working closely with the BBC’s Social Media Manager to launch The White Queen, a primetime historical drama. I created teaser assets with cast and crew of the show, launched a bespoke White Queen Tumblr page and provided social assets for BBC One’s various social accounts throughout the series.
Awarded to 13th Street Brand Campaign in Poland and The Netherlands. A campaign for which I was both the lead creative and project manager, leading a team of creatives, copywriters and designers to deliver excellent results to our client, NBC Universal.
Top 90 shortlist in the Google 2012 Photography competition, beating over 20,000 other international entries. My work went on to be displayed in the Saatchi Gallery in London. You can view a selection of my featured work here - http://www.google.com/landing/photographyprize/winners.html