About me
Currently working as an International Account Executive on two luxury fashion and jewellery accounts.
I am fascinated by the evolution of media consumption and the need to manage significantly higher complexity on how you reach audiences and address them in the right environment. This is a transition has impacted the luxury category and brands. The fundamentals of media planning and buying have evolved and new technologies are disrupting the traditional consumer journeys. This has and continues in to be an exciting climate and I am keen to explore the strategic understanding as to why and identifying future trends in understanding the cultural and behavioural consumer patterns.
Projects credited in
- IcelandThe Brief: Iceland foods tasked Weber Shandwick to create a series of social examples that would illustrate to the frozen food giant how they could respond to two of the possible trending events of the summer: a heatwave and the return of Game of Thrones to the small screen. My Role: I created the below assets and copy in response to Iceland's request. For the summer heatwave reactive trend, I created a rotation gif featuring popular summer 'in bread' products such as hamburgers and hotdogs.
Work history
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Senior Account PlannerEssence
London, United KingdomFull Time
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Account ExecutiveHavas International
- London, United KingdomFull Time
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Education
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Bachelor of Arts (BA) University of Manchester
- Manchester, United Kingdom
Obtained a 2:1 in Human Geography