IKEA - Addressing The Homeless (Cream Collective 2020 Winner)

When The Cream Collective launched a brief on making post-lockdown life a better place, we looked around for inspiration. On our one-walk-a-day in lockdown, we saw how the homeless were provided with shelter. Yet, once restrictions were lifted, we saw them return to the streets. This got us thinking. Homeless people need money to afford a home but need an address to get a job. In comes IKEA to Address The Homeless.