IKEA "Family Tree"

  • Karl Wolfgang Epple

According to The New Yorker, one in ten Europeans were conceived in IKEA beds. To keep it that way, this campaign of family trees illustrates how indispensable the Swedish furniture retailer was for families for generations and still is. It was awarded in Cannes, New York, Berlin and London.

  • The campaign won Cannes Lions Silver in 2014.