IKEA. Kitchens that are built for real life

IKEA asked us to produce a through-the-line campaign to increase awareness of the guaranteed quality and robustness of their kitchens. We decided on the idea of taking traditional test robots and making them act out real life human scenarios to stress test the kitchens. From a marital dispute involving plate throwing, to a moody teen slamming cupboard doors. IKEA's kitchens are built to be ready for everything 'real life' has to throw at them.