Projects credited in
- Lock It Down : The social app that lets you bagsie sneakers.We were briefed to come up with a simple and inexpensive social idea that would generate anticipation and excitement around Foot Locker’s new sneaker releases throughout the year. At the same time it needed to appeal to their teenage customer base and drive footfall into stores. With our insight being that teenagers love to get the latest sneakers before their mates do. We would gamify this existing behaviour with ‘Lock it Down’ a social app that encourages them to ‘bagsie’ their favourite sneak
- IKEA. Kitchens that are built for real lifeIKEA asked us to produce a through-the-line campaign to increase awareness of the guaranteed quality and robustness of their kitchens. We decided on the idea of taking traditional test robots and making them act out real life human scenarios to stress test the kitchens. From a marital dispute involving plate throwing, to a moody teen slamming cupboard doors. IKEA's kitchens are built to be ready for everything 'real life' has to throw at them.
- Broadband from BTThis is a selection of the many ads we created for our 'Broadband from BT' campaign. Unlike BT's usual ads, we wanted to create a visual style with a more quirky and chintzy feel. Inspired by the warm, cosy days of the 70's sitcom, think 'George and Mildred' & 'The Good Life', with a twist of surrealism. As it was so successful for its visual impact and great response rates, this ended up being one of BT's longest running digital campaigns.
- Heavy Hitters : The advertising industry beat 'em up (2021 Remaster)'Heavy Hitters' is a promo I co produced and concepted with my creative partner David Wellington, as an Art Director and Copywriter team, for London based ad agency 'Glue'. It was an interactive flash game in the style of a 'coin op' beat em up featuring the Creative Directors of London's ad industry.
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