Innocent Smoothies

This creative brief was given by Falmouth University. The objective was to remind the audience of the benefits of innocent smoothies.
Concept development: Innocent smoothies have always used big events as a hook and built campaigns around them for example the big knit campaign. Keeping that in mind I made social media campaign thread around Wimbeldon.
1)
Using the hashtag bait
Trending: #smashthetastebuds
Involving the audience to prepare new recipes by rewarding 1 lucky participant with a Wimbledon ticket.

2) ‘Best of three’ is a term used in matches and ‘get 2 of your 5 a day’, has been already advertised a lot by the brand.



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Copywriter
Senior Campaign Creative
Co-Founder/Producer