About me

An experienced brand marketeer, having lead brand strategy and integrated campaigns at innocent drinks and Uber UK. Brand strategist focussed on strategic thinking, creative problem solving and face-melting ideas. Put the kettle on and lets get started.

PostsProjectsExperienceTeam

Projects credited in

• 5

  The Big Knit
• 2

  Innocent Office
• 2

  InnocentI created and directed a series of photographs for Innocent UK's social channels
• 3

  Innocent SmoothiesThis creative brief was given by Falmouth University. The objective was to remind the audience of the benefits of innocent smoothies. Concept development: Innocent smoothies have always used big events as a hook and built campaigns around them for example the big knit campaign. Keeping that in mind I made social media campaign thread around Wimbeldon. 1) Using the hashtag bait Trending: #smashthetastebuds Involving the audience to prepare new recipes by rewarding 1 lucky participant with a W
• WEE-OMETER
• Packaging x2

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Work history

Head of BrandUber
Dec 2017London, United KingdomFull Time
Leading strategy, creative development, planning and activation of all campaigns.
Brand ManagerInnocent
Jun 2010 - Dec 2007London, United KingdomFull Time
Devising and activating product and brand campaigns.

Skills

• Marketing
• Creative Direction
• Brand Strategy
• Brand Marketing
• Brand Management
• Strategy
• Copywriting
• Marketing Strategy
• Communications
• Content and Media Writing

Education

U
U
M.AUniversity of Edinburgh
Sep 2003 - Aug 2007Edinburgh, United Kingdom
MA History