James Peach Head of UK Brand | The Dots
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James Peach

Head of UK BrandLondon, United Kingdom
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James Peach

Head of UK BrandLondon, United Kingdom
About me
An experienced brand marketeer, having lead brand strategy and integrated campaigns at innocent drinks and Uber UK. Brand strategist focussed on strategic thinking, creative problem solving and face-melting ideas. Put the kettle on and lets get started.
Projects credited in
  • The Big Knit
  • Innocent Office
  • InnocentI created and directed a series of photographs for Innocent UK's social channels
  • Innocent SmoothiesThis creative brief was given by Falmouth University. The objective was to remind the audience of the benefits of innocent smoothies. Concept development: Innocent smoothies have always used big events as a hook and built campaigns around them for example the big knit campaign. Keeping that in mind I made social media campaign thread around Wimbeldon. 1) Using the hashtag bait Trending: #smashthetastebuds Involving the audience to prepare new recipes by rewarding 1 lucky participant with a Wimbledon ticket. 2) ‘Best of three’ is a term used in matches and ‘get 2 of your 5 a day’, has been already advertised a lot by the brand.
  • WEE-OMETER
  • Packaging x2
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Work history
    Head of BrandUber
    London, United KingdomFull Time
    Leading strategy, creative development, planning and activation of all campaigns.
    Brand ManagerInnocent
     - London, United KingdomFull Time
    Devising and activating product and brand campaigns.
Skills
  • Marketing
  • Creative Direction
  • Brand Strategy
  • Brand Marketing
  • Brand Management
  • Strategy
  • Copywriting
  • Marketing Strategy
  • Communications
  • Content and Media Writing
Education
    U
    U
    M.AUniversity of Edinburgh
     - Edinburgh, United Kingdom
    MA History