Interbrand - Brandchannel Magazine

Working with the Global Marketing Team to launched the first Brandchannel magazine based on the website. Communicating with CMOs from Nike, Mastercard, Burberry and others to design a publication to promote thought leadership within the industry. Splashed the cash on metallic ink for standout spreads and a fluro stock for the cover with white ink and spot uv. To make the book feel collectable and to help is stand out on the shelf!