Projects credited in
- Interbrand - Brandchannel MagazineWorking with the Global Marketing Team to launched the first Brandchannel magazine based on the website. Communicating with CMOs from Nike, Mastercard, Burberry and others to design a publication to promote thought leadership within the industry. Splashed the cash on metallic ink for standout spreads and a fluro stock for the cover with white ink and spot uv. To make the book feel collectable and to help is stand out on the shelf!
Work history
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Global Marketing ManagerInterbrand
London, United KingdomFull Time
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Global Marketing ManagerC Space
London, United KingdomFull Time
Copy-editing the digital/print content and overseeing the global PR efforts for all of the Interbrand Group of companies. Currently helping to launch the Interbrand Group’s new value proposition into the market across owned and external channels.
Highlights include:
• Won the Major Players’ Major Marketing Team of the Year (2018) award as a core member of a team that delivered on a transformational content marketing strategy for C Space – directly influencing the acquisition of $3.2 million worth of business.
• Defined and developed social media strategy for C Space, increasing LinkedIn engagement by 136% for H1 2018.
• Went from supporting in the copy-editing of C Space’s core publication to co-editing in less than 6 months, and then to solely editing in less than 9 months.
• Increased the rate of organic sign ups for C Space’s newsletter by proposing a new editorial strategy, including one client that requested for 100+ of their employees to be signed up to the newsletter.
• Built a database of industry journalists, proactively pitching to them, as well as the management of two PR agencies, which led to more press coverage for C Space in 2018 than any other year on record, and more top tier coverage in H1 2019 than any year on record.
• Oversaw the editorial process and project management of a print publication from brief to delivery for the Managing Director of HMKM.
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