Itaú & Apple Pay - Pay with Wow

  • Tomás Azoubel Lima
  • Ana Paula Riotto Marques
Itaú just launched Apple Pay in Brazil. Our job was to make the news exciting for the Brazilian audience, even though the vast majority didn't own an Apple gadget. So, we reached out to Twitter to see how people felt. And it seemed that this new way to pay was also an impressive thing to watch. Then, we chose a song that could make the spot as thrilling as the update itself. And created a campaign that was all about reactions.
My role: Art Director Copywriter: Ana Paula Riotto Marques Creative Directors: Jeff Rocha & Otavio Schiavon Agency: Africa DDB


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