Projects credited in
- SummergramsIn 2015, Coke was launching its new Taste The Feeling global campaign just in time for Summer. We got the task of showing what Coca-Cola tastes like in a series of short, silent spots for different digital mediums. We recorded over 20 videos telling little stories around the moment of a Coke sip.
- Itaú & Apple Pay - Pay with WowItaú just launched Apple Pay in Brazil. Our job was to make the news exciting for the Brazilian audience, even though the vast majority didn't own an Apple gadget. So, we reached out to Twitter to see how people felt. And it seemed that this new way to pay was also an impressive thing to watch. Then, we chose a song that could make the spot as thrilling as the update itself. And created a campaign that was all about reactions.
+ Show more
Skills
- Copywriting
- Ad Copywriting
- Strategy
- Advertising Concepts
- Integrated Advertising
- Brand Creative Strategy