ITV Gala, is a flagship event in the commercial calendar marking the launch of the trading season for ITV where airtime deals are negotiated for the year ahead.
Working with ITV we created the initial identity and continued to support them year on with their vision of entertainment, glitz and glam for the hot ticket red carpet event at the London Palladium.
The identities needed to celebrate the vibrancy of ITV’s entertainment with a colour palette crafted to sit within the Palladium theatre venue, and the invite needed to be special and sort after as like the venue.
Supporting graphical elements and ITV talent imagery were brought to life on the front of house screens and stage, including digital way-finding around the venue. Other supporting materials included mailers, social elements, web banners, t-shirts, bags, booklets, after party branding and tickets.
The event each year is a huge success and trends on Twitter. The guests take home a branded goody bag, including a Gala booklet finished in premium stocks showcasing the forthcoming shows and celebrating the success of current and past shows.