Jack Daniel's

Fortnightly double page spread advertorial for Jack Daniel's Tennessee Honey in Metro’s print and digital editions. The campaign ran for ten weeks across five insertions in the summer. The objective was to inform readers of different events and venues around the UK where they could enjoy Jack Daniel's Tennessee Honey. The design was very brand heavy and looked completely different to the editorial content in Metro. This was the second of two bookings for Jack Daniel's Kick back with Jack.