Jaffa Cakes

The debate: The chocolate on a Jaffa Cake is actually the bottom?! Aim: Generating conversations amongst people IRL and online, debating about the rightful consumption of Jaffa Cakes. Concept: Today’s world is more polarised than ever before with this has come the death of fair debate and the ability to hold a difference of opinion to someone else. We are going to use the lighthearted debate around their rightful consumption to generate earned reach on social media.