Charlie Smith
Available

Charlie Smith

StrategistLondon, United Kingdom
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Connie Howarth
Charlie Smith
Available

Charlie Smith

StrategistLondon, United Kingdom
About me
I'm Charlie. I'm a strategist at Coolr, where I help clients by creating paid and organic social strategies, campaigns and content. I use a combination of planning and strategy techniques as well as business, market and consumer insight to problem-solve for a variety of clients, including Lidl, Samsung UK, Burger King
Projects
  • WWF
    WWFBrief: Inspire the next generation. Make them act for our planet. ​ Aim: Encouraging young people to think about the work of the WWF and the impact it has on protecting wildlife. ​ Insight: Once you get people emotionally invested in a subject, they are more likely to be inspired to drive change. Concept: Act for the planet - a challenge for school aged pupils to create performances inspired by WWF. For their final performances professional animal puppeteers will visit the school and perform
  • Lego
    LegoBrief: Encapsulate the essence of Lego’s motto ‘Rebuild the world’. ​ Insight: Instead of trying to compete with phones, use the technology within them to propel curiosity and creativity. ​ Concept: See it. Scan it. Build it. ​ Find something you would like to build scan with phone. This will map the shape and colours of your object. This data will then be read by the AI which will look through the Lego library of designs to see if anything already exists like it. If so, it will present you wit
  • Jaffa Cakes
    Jaffa CakesThe debate: The chocolate on a Jaffa Cake is actually the bottom?! Aim: Generating conversations amongst people IRL and online, debating about the rightful consumption of Jaffa Cakes. Concept: Today’s world is more polarised than ever before with this has come the death of fair debate and the ability to hold a difference of opinion to someone else. We are going to use the lighthearted debate around their rightful consumption to generate earned reach on social media.
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Work history
    Coolr logo
    Coolr logo
    Junior StrategistCoolr
    London, United KingdomFull Time
    During my time at Coolr I have developed my strategy skills working on 30+ major brands. I’ve worked across new business pitches, social audits and creation of global strategy playbooks. I have also had a thought leadership piece published in the Drum
    I
    I
    OwnerIntern creative agency
    London, United KingdomPart Time
    In 2020 while at UCA I started my own advertising agency called Intern to help support small businesses adapt to the 'new normal' and attract online customers during the pandemic. The service was free of charge and provided by myself and some fellow students. We were able to assist many small businesses in challenging times and in doing so gained experience of dealing with real clients, understanding their needs, prioritising our workload and delivering real life solutions to tight deadlines.
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Skills
  • Copywriting
  • Digital Advertising
  • PR
  • Social Media
  • Influencer Marketing
  • Brand Strategy
  • Brand Creative Strategy
  • Social Strategy
  • Audience Insights
  • Strategic Planning
Education
    U
    U
    AdvertisingUCA - University of Creative Arts
     - Farnham, United Kingdom
    I graduated with a 2.1