William Norton

William Norton

Junior CreativeLondon, United Kingdom
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Laura Jordan Bambach
William Norton

William Norton

Junior CreativeLondon, United Kingdom
About me
Junior Creative at Wasserman. I’m a multidisciplinary creative with skills in: Art Direction, Experiential, Creative Innovation, TV and Radio (script writing and directing) as well as print. I studied on the BA (Hons) Advertising course at UCA Farnham Outside of Advertising I have interests in product design, music, technology and comedy, all of which have influenced my work so far.
Projects
  • WWF - Act for our planet
    WWF - Act for our planetBrief: Inspire the next generation. Make them act for our planet. ​ Aim: Encouraging young people to think about the work of the WWF and the impact it has on protecting wildlife. ​ Insight: Once you get people emotionally invested in a subject, they are more likely to be inspired to drive change. Concept: Act for the planet - a challenge for school aged pupils to create performances inspired by WWF. For their final performances professional animal puppeteers will visit the school and perform
  • Oreo out and about ambient campaign
    Oreo out and about ambient campaignA playful ambient campaign for Oreo, utilising road markings and wheel hubs of classic London taxis to promote the iconic black and white biscuit.
  • Adnams campaign
    Adnams campaignA few prints from a campaign of mine at uni for sustainable seaside brewery Adnams; providers of good spirits for those summer evenings that never seem to end.
Projects credited in
  • WWF
    WWFBrief: Inspire the next generation. Make them act for our planet. ​ Aim: Encouraging young people to think about the work of the WWF and the impact it has on protecting wildlife. ​ Insight: Once you get people emotionally invested in a subject, they are more likely to be inspired to drive change. Concept: Act for the planet - a challenge for school aged pupils to create performances inspired by WWF. For their final performances professional animal puppeteers will visit the school and perform
  • Lego
    LegoBrief: Encapsulate the essence of Lego’s motto ‘Rebuild the world’. ​ Insight: Instead of trying to compete with phones, use the technology within them to propel curiosity and creativity. ​ Concept: See it. Scan it. Build it. ​ Find something you would like to build scan with phone. This will map the shape and colours of your object. This data will then be read by the AI which will look through the Lego library of designs to see if anything already exists like it. If so, it will present you wit
  • Jaffa Cakes
    Jaffa CakesThe debate: The chocolate on a Jaffa Cake is actually the bottom?! Aim: Generating conversations amongst people IRL and online, debating about the rightful consumption of Jaffa Cakes. Concept: Today’s world is more polarised than ever before with this has come the death of fair debate and the ability to hold a difference of opinion to someone else. We are going to use the lighthearted debate around their rightful consumption to generate earned reach on social media.
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Work history
    Wasserman logo
    Wasserman logo
    Junior CreativeWasserman
    London, United KingdomFull Time
    Freelance creative
     - London, United KingdomFreelance
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Skills
  • Adobe Creative Suite
  • Art Direction
  • Wearable Technology
  • Future Trends
  • Creative
  • Design
  • CRM
  • CRM Management
  • Customer Communications
  • Event Hosting
  • Photoshop
  • Creative Storytelling
Education
    University for the Creative Arts logo
    University for the Creative Arts logo
    Advertising BA (Hons)University for the Creative Arts
     - Farnham, United Kingdom