JetBlue: Escape The Cape

JetBlue launched “Escape the Cape,” a dynamic digital OOH campaign targeting the thousands of vacationers stuck in the heavy Cape Cod traffic. Produced by Grand Visual, the campaign used real-time transport API’s and jetBlue’s flight schedule to compare Cape Cod driving times to flight times for alternative destinations. For example, the campaign copy would suggest that Cape Cod by car is 4 hours but San Juan by plane is 3.55 hours. Created by Mullenlowe, planned and bought by Rapport, API data used for the campaign was also managed and delivered through OpenLoop.