I’m a Production Director with over 10 years experience in broadcast, branding, digital, interactive gaming and experiential events. Having worked in both agencies and production companies delivering multiple award winning campaigns across animation, live action, DOOH, AR, VR, projection mapping and everything in between, I am adept at both hands on production and line management in client facing roles. I love emerging technologies and immersive experiences and enjoy fusing the two together.
For more information or if you fancy a chat you can catch me at hello@nadiya-abubakar.com
Projects credited in
- Into The Spiderverse - Interactive DOOH ActivationWe created an Augmented Reality application that allowed users to see themselves as a part of the ‘Spider-verse’ on a large format screen in Times Square. The application created an overlay effect that used multiple design elements from the film to create a similar graphic style. The effect was then overlaid onto the camera feed used to broadcast the footage onto the large screen. The application also had a facial detection feature which worked when the camera was zoomed in on the experiential
- Paddy Power - Royal Ascot DOOH CampaignThe campaign creative kept racegoers informed with live odds and race results. Inspired by the tongue in cheek humour synonymous with the betting brand, the creative was supported with hilarious “commuter odds” such as, “chances of her surviving a full day in those heels 80/1.” As part of the wider campaign, we delivered creative that singled out “race attendees” with copy reading “Chances of her making that train in 30 seconds, 50/1” with an arrow that tracked a woman running through the stati
- Google - Make The Most Of Summer - DOOH CampaignThe data-driven campaign showcased Google’s search function with search terms and queries, popular over the Summer. The campaign creative was displayed nationwide on D6 screens and Google’s Old Street site. D6 creative included a localised “shop near me” template consisting of 5 search terms over 6 cities, promoting 72 shops in total. The template creative evolved based on weather and time triggers. The Old Street screens used weather, temperature, time of day and day of week triggers to dyna
- Western Union: Send Money FromWestern Union (WU) launched a dynamic, digital OOH campaign that highlighted just how quick and easy it is to transfer funds from place to place with its service. Created by BBH, the campaign creative paired the location of the screen with an alliterated location from another part of the world. In this case, “From Blackfriars to Baku.” To pair these locations together, Grand Visual built a backend database for the campaign. When the creative recognised where it was live (Blackfriars), it was m
- JetBlue: Escape The CapeJetBlue launched “Escape the Cape,” a dynamic digital OOH campaign targeting the thousands of vacationers stuck in the heavy Cape Cod traffic. Produced by Grand Visual, the campaign used real-time transport API’s and jetBlue’s flight schedule to compare Cape Cod driving times to flight times for alternative destinations. For example, the campaign copy would suggest that Cape Cod by car is 4 hours but San Juan by plane is 3.55 hours. Created by Mullenlowe, planned and bought by Rapport, API dat
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Work history
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Production DirectorGrand Visual
London, United KingdomFull Time
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ProducerLambie-Nairn
- London, United KingdomFull Time
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Skills
- Branding Design
- Dooh
- Experiential Activations
- Team Management
- Animation Production
- Digital Production
- Augmented Reality
- Budget Management
- Content Production
- New Business
Education
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BA (Hons) Audio Visual CommunicationsITT Dublin
- Dublin, Ireland