Paddy Power - Royal Ascot DOOH Campaign

The campaign creative kept racegoers informed with live odds and race results. Inspired by the tongue in cheek humour synonymous with the betting brand, the creative was supported with hilarious “commuter odds” such as, “chances of her surviving a full day in those heels 80/1.” As part of the wider campaign, we delivered creative that singled out “race attendees” with copy reading “Chances of her making that train in 30 seconds, 50/1” with an arrow that tracked a woman running through the station.