Projects credited in
- Sky Cinema - Christmas Interactive DOOH CampaignThe interactive touch-screen Christmas advent calendar was developed to showcase the movies available to passersby. Icons of the movies were visible through open doors of the calendar, inviting passersby to touch them. Once an icon was selected, the full-screen trailer of the movie played out on the digital OOH screen. The user was then invited to join Sky Cinema for Christmas, before returning to the calendar.
- San Miguel - Summer DOOH Dynamic CampaignCreated by Pablo London, the UK-wide campaign targeted consumers when the weather was hot by tempting them with a refreshing San Miguel and informing them where they could purchase one. The campaign creative was displayed on sites in close perimeter to grocery stores, pubs and other San Miguel retailers nearby, of which creative was dynamically triggered to reflect the appropriate location.
- Paddy Power - Royal Ascot DOOH CampaignThe campaign creative kept racegoers informed with live odds and race results. Inspired by the tongue in cheek humour synonymous with the betting brand, the creative was supported with hilarious “commuter odds” such as, “chances of her surviving a full day in those heels 80/1.” As part of the wider campaign, we delivered creative that singled out “race attendees” with copy reading “Chances of her making that train in 30 seconds, 50/1” with an arrow that tracked a woman running through the stati
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