Sky Cinema - Christmas Interactive DOOH Campaign

  • Adam Stephenson
  • Ben Privett

The interactive touch-screen Christmas advent calendar was developed to showcase the movies available to passersby. Icons of the movies were visible through open doors of the calendar, inviting passersby to touch them. Once an icon was selected, the full-screen trailer of the movie played out on the digital OOH screen. The user was then invited to join Sky Cinema for Christmas, before returning to the calendar.