Join The Movement #StayInWorkOut

The Challenge Given COVID-19, the UK – well, the whole world, really – was facing an unprecedented amount of time at home. And for many, that means a major disruption in how they exercise – if they exercise at all. While that may seem trivial in light of other considerations, it actually represents a major public health issue. The mental and physical benefits of activity are immense and extend to the whole population - exercise improves resilience in more ways than one. And if people start to be less active or fall out of exercise completely, the individual and societal costs could be significant. Sport England came to us and said: how can we inspire people to get moving, even in these unusual times? The Idea We developed a new campaign from Sport England aimed at everyone – yes, everyone – to get moving in and around the home, and to become part of the groundswell of people across the country finding new ways to connect, unwind, have a bit of fun. We asked people to Join the Movement, using the hashtag #StayInWorkOut to encourage the nation to be active. We wanted to inspire the nation to stay in and work out - but not necessarily how you’d think. We decided to feature some traditional exercises, but largely focus on things that are just flat out enjoyable and funny - dancing around with the kids, doing squats during a conference call, using pets as weights, or goofing around with flatmates.