I'm a writer and ad creative currently at FCB Inferno. I grew up in Los Angeles, spent half a decade in New York, and now live in London. I write ads by day and other things by night. Nice to meet you. I like to make charming, clever, and unexpected stuff. I'm consequently channel agnostic, though I've got soft spots for digital, film, social, experiential, and product/business innovation. But ideally, we're talking integrated, solutions that work for brands through and through. And I'm toting around a number of industry accolades, including a place on Campaign Magazine's 30 Future Creative Leaders, the BIMA Hot 100, a few Cannes Lions, and a number of other awards.
Projects credited in
- Join The Movement #StayInWorkOutThe Challenge Given COVID-19, the UK – well, the whole world, really – was facing an unprecedented amount of time at home. And for many, that means a major disruption in how they exercise – if they exercise at all. While that may seem trivial in light of other considerations, it actually represents a major public health issue. The mental and physical benefits of activity are immense and extend to the whole population - exercise improves resilience in more ways than one. And if people start to b
- We Are UndefeatableAround 1 in 4 people in England live with a long term health condition, encompassing everything from diabetes to cancer to depression. And around 69% of them would like to be more active. The trouble is that exercise doesn’t seem like it’s for them. That’s because the one thing that unites these 15 million people, whose experiences otherwise vary, is the unpredictability of how their conditions affect them. Some days they can move how they please, and some days they can’t do anything at all.
- This Girl Can X DisneyBetween juggling kids, jobs, friends, life, and everything in-between, mums can sometimes struggle to find the time to exercise. So This Girl Can and Disney have partnered up to create a way for mums and kids to be active, centred around play. We wanted to create something that unlocked the “fun” factor of moving around, based on the ways real mums and kids get moving. That’s why we invited real families from across England to dance around to Disney tracks they love, including songs from The L
+ Show more
- Conceptual Copywriting
- Brand Campaigns