To supplement the much-anticipated launch of The Kusp - a creative social enterprise for diverse creatives within the fashion and film & television industry - we ideated, planned and delivered a social media campaign with the purpose of shedding a spotlight on creatives that 'break the mould' by achieving great feats despite their obstacles. In addition, it creates an awareness of the type of creatives we have or welcome to our community. Assets were featured on Instagram, Facebook and Twitter. We utilised Facebook advertising to increase awareness and connect with our target audience.