Joules SS18 Summer Sale Campaign

This was my design concept for Joules’ 2018 Summer Sale. It was a fun project that allowed me to use my skills in illustration again. I collaged a multitude of colourful insects using Joules prints from the summer season. The concept tied into our previous campaign theme (Summer Garden), offering continuity from a brand and customer perspective. Each sale step had a pun, which added overall humour. The campaign was multichannel, working across both print and digital.

Summer Sale 2018
Email design
Summer Sale 2018
Homepage design
Summer Sale SS18
Affilate and MPU banners
Summer Sale 2018
Paper collage insects