Joules SS18 Summer Sale Campaign

This was my design concept for Joules’ 2018 Summer Sale. It was a fun project that allowed me to use my skills in illustration again. I collaged a multitude of colourful insects using Joules prints from the summer season. The concept tied into our previous campaign theme (Summer Garden), offering continuity from a brand and customer perspective. Each sale step had a pun, which added overall humour. The campaign was multichannel, working across both print and digital.