About me
I’m a digital design specialist with over 12 years’ experience working within busy design teams, both in-house and agency side of the fashion, retail and wellbeing sectors.
With creativity underpinning everything I do, my most recent roles have taken a more strategic-focus whilst also providing greater people and workflow management.
Approachable and collaborative, I forge strong working relationships with my peers, striving to
motivate and extract the best from the people I work with.
Highly organised, I can successfully lead multiple teams and enjoy working in a fast-paced
environment. I’ve built a reputation for meeting deadlines, whilst delivering high quality, original design work.
Projects
- Joules SS21 Wholesale CampaignJoules’ SS21 Wholesale campaign was created during the height of the COVID-19 pandemic. Lockdown was in full force, remote working became the new norm and the furlough scheme had reduced our team numbers. Despite all these challenges, I’m really proud of the work we created to communicate our product range this season. Simple and effective, this was a campaign successfully delivered against all the odds!
- Joules Email DesignIn my role as Web Design Manager at Joules, I also oversaw the design and development of customer-facing emails. Working closely with our E-com teams, the objective is always to create engaging and intuitive designs that are consistent with the overall campaign creative, but crucially generating sales performance at the same time. I’m adept at using modular email templates and have worked regularly with software such as Litmus (email optimisation tool) and Movable Ink, that allow more dynamic
- Joules SS18 Summer Sale CampaignThis was my design concept for Joules’ 2018 Summer Sale. It was a fun project that allowed me to use my skills in illustration again. I collaged a multitude of colourful insects using Joules prints from the summer season. The concept tied into our previous campaign theme (Summer Garden), offering continuity from a brand and customer perspective. Each sale step had a pun, which added overall humour. The campaign was multichannel, working across both print and digital.
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Work history
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Freelance Integrated DesignerTina Webster Design
United KingdomFreelance
Freelance designer working across digital and print design for large and small UK brands. My services include art working, creative concepts and consultancy.
Creative ManagerUrban
- London, United KingdomFull Time
Reporting directly to the CEO, I led a commercial-facing team of designers and copywriters creating 360 brand experiences. Focused on building the brand via engaging content, intuitive design and consistency, I am accountable for the design of all marketing communications across digital and print.
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Skills
- Leadership
- Web Design
- Graphic Design
- Management
- Project Management
- Design Direction
- Illustration
- Operations
- Strategic Planning
- Abobe Creative Suite
- Email Design
Education
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First Class BA (Hons) Illustration and AnimationKingston University
- London, United Kingdom
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Diploma in Art and Design Foundation Studies (Distinction)Leeds College of Art and Design
- Leeds, United Kingdom
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Awards
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Best Specialist WebsiteThe Association of Investment Companies (AIC)
My web design for Pantheon International Participations PLC (PIP) won Best Specialist Website at The AIC's Information to Shareholders Awards, 2015. The judges praised the site for being clear, neat and very easy to use on a mobile device.