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Jumbo Christmas Giveaway

British Airways ran an online Christmas competition where participants could win prizes for unwrapping a digital A380 jumbo jet. 
The ‘Jumbo Christmas Giveaway’ ran for 12 days leading up to Christmas and featured a gift-wrapped A380 plane parked in a photorealistic hangar. Prizes ranged from gadgets to holidays, and luxury hampers. The digital campaign was developed by the Digital team at Moving Picture Company in collaboration with OgilvyOne. I created a unique winter themed pattern for the wrapping. Each snowflake was made of Airbus A380 silhouette repetitions.

Project Tags

  • A380
  • BA
  • Christmas

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