British Airways ran an online Christmas competition where participants could win prizes for unwrapping a digital A380 jumbo jet.
The ‘Jumbo Christmas Giveaway’ ran for 12 days leading up to Christmas and featured a gift-wrapped A380 plane parked in a photorealistic hangar. Prizes ranged from gadgets to holidays, and luxury hampers. The digital campaign was developed by the Digital team at Moving Picture Company in collaboration with OgilvyOne. I created a unique winter themed pattern for the wrapping. Each snowflake was made of Airbus A380 silhouette repetitions.