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Pete Mo


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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsFreelance Art Director - Visual Artist - Digital Designer


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About me

I'm a content designer and a visual problem solver with a strong technical background. I have 10 years of experience delivering digital, print artwork and ideas. I’m curious, rigorous and empathetic. I'm a passionate student of real-world design, users, consumers, trends, competitors and culture. I acknowledge the importance of errors. I believe that simple is hard. And that design is truly about making people's lives better.

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  • Digital/ Print
  • 2D Animation
  • Adobe Illustrator/photoshop/indesign
  • Html Coding
  • E-mail Campaigns
  • Social Media
  • Art Direciton
  • Video Editing

Work history


Digital Designer


Feb 2009
  • London, United Kingdom
  • Freelance
  • UI design and animated ads. AMEX’s RTP campaign: multiple online ad concepts and assets. I designed newsletters for Philips shavers. I also worked on IBM, BT, BA and British Gas accounts creating online media assets, DOOHs and web apps.


Graphic Designer

VNA Magazine

Dec 2006
  • Freelance
  • VNA is a boutique print magazine of culture. We’ve worked with Shepard Fairey, Invader, Banksy, D*Face, Sickboy, Cleon Peterson, Miss Van and many more. My role includes UI design, E-Commerce, cover photo credits, video direction and editing, social media campaigns on Facebook and advertising.


Content Designer


May 2014 - Feb 2017
  • Freelance
  • Delivered digital content for 200+ social media stories to Richard Branson and (editorial, data visualisation, photoquotes). I created visual identity with logo design for 3 new Virgin Group companies. Email campaigns via MailChimp.


UI Designer


Apr 2012 - Oct 2012
  • Full Time
  • UI design for a global mining brand and its German subsidiary. The delivery in agile included a complete style guide and an extensive asset library.



(hons) Graphic Design

Manchester School of Art

Sep 2003 - May 2006
  • Manchester, United Kingdom
  • The course focused on contemporary and relevant design that embraces imaginative thinking.