Jurassic World: Fallen Kingdom, Three Stage Experience

Universal Pictures and JCDecaux teamed up to bring the Isla Nublar Experience to Londoners turning London King’s Cross Station into ‘Channel Jurassic’. Over the May bank holiday weekend, Londoners woke to the sight of a T-Rex in transit down the Thames, her head poking out of the container, before ‘escaping’ to a vantage point by City Hall, where the film’s stars launched Jurassic World, Fallen Kingdom to the press and public ahead of the film’s opening on 6 June. On 30 May, the dino-action moved to London King’s Cross station with an immersive takeover dominating every media format including: a life-size 11-metre long, roaring t-rex, a ‘crashed’ gyrosphere for the ultimate selfie, Jurassic content across all portrait and landscape digital screens, Compsognathus peeking down from the top of digital screens and a fully-wrapped digital immersion zone, complete with the sound of the jungle.