Karen Millen: Content Manager + Paid Media Manager

  • Natalie Lane
  • Conor McNicholas
While producing digital content for Karen Millen, they expressed interest in a new paid media scope, through which I became responsible for their paid media planning, management and reporting. Part of this was pitching new creative and ad formats to the client, like Canvas Ads.
I was extensively hands-on in design and video editing using Photoshop and Premiere Pro, creating both copy and assets for social. I filmed content at at their offices and events. I edited the video on the left for their White Shirt Project, which featured influencers from NYC, Paris and London.