Kennedys Law - Redesigning the global web experience
Insight: Kennedys is a future-facing international law firm with offices across America, Europe and Asia. Priding itself on its traditional yet ambitious values, Kennedys is a rapidly growing company with revolutionary ideas spanning across a global enterprise. We were tasked to redesign and rebuild the site. Collaborated with Creative Director Steven Bennet Day, Design Director Will Krüger and Designer Tony Goff.
Challenge: The client wanted a component-based site with a modular element. This element had to 'break the boundaries' of a 'mosaic' component styled website. Kennedys wanted to reflect their cutting-edge ambition and global perspective.
Idea: As part of the team, I was responsible for rolling out the initial concept. We focused on extending their key design device, the angle of 19 degrees, into various elements such as CTA and transition animation. We sourced photography and videos that represented their global perspective and created various styles of similar components so that page had diversity and richness, despite it being component-based. We experimented with, and introduced, new visual styles to make the site look less component-based and more cutting-edge.
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