Kronenbourg - Le Scarecrow Supreme
The Drum's Creative Work of the Week: Kronenbourg - Le Scarecrow Supreme.
This Kronenbourg 1664 campaign sees Eric Cantona embody a life-size scarecrow who will stop at nothing to guard the hops from pests.
The former footballer returns to Alsace, France, the birthplace of the beer, where his various escapades bring to life the region’s eccentricities and demonstrate his dedication to the brand. The social campaign ran on Facebook, YouTube and a branded Amazon landing page.
https://www.thedrum.com/news/2017/09/04/creative-work-the-week-eric-cantona-plays-living-scarecrow-kronenbourg
CREDITS
Global Executive Creative Director: Gerry Human
Creative Team: Liam Butler, Mark Harrison, Philip Sinclair, Emma Penz
Agency producer: Ruth Darsow
Managing Partner: Mark Lainas
Business Director: Harriet Harrison
Account Team: Kerry Capps; Jordie Wildin
Planning Team: Gen Kobayashi; Charlotte Walters
Production Company: Smuggler
Director: Neil Harris
Producer: Jason Scanlon
Editor: John Mayes, Marshall Street Editors
Composer - Caroline Vanessa James
Publisher - Siren Publishing Ltd
Music production - Siren
Sound designer: Siren Music
Post production: Smoke N Mirrors
Post production producer: Andrew Salem
