Legal & General Inforgraphics

I was commissioned by Mindshare to work on two infographics for their Legal & General account. The first project was called 'Sounds Like Me' and aimed to demonstrate visually with character illustrations, and accompanying background visuals the types of Life Insurance L&G offer - catering for those of varying ages, professions and requirements. The second project, 'Life Insurance Myth Busting' via a series of statistics and icon representations aimed to dispel the myths people believe in taking out life insurance policies - and pointing out the actual facts and services that L&G provide. Both pieces were to have both print and digital applications.