Leo Messi on the road to the 2014 FIFA World Cup™ - Fast or Fail

The new adizero f50 Messi. Are you ready to play #FASTORFAIL for your chance to go to the 2014 FIFA World Cup™? Buy the boot: adidas.com/messi-collection Play the game: adidas.com/fastorfail When Leo Messi steps out onto the pitch, the world expects. His fans, his team, the hopes and dreams. Leo absorbs all of the expectation and pressure around him to channel it as energy that he unleashes on the pitch. Fast. credits: Agency: Iris London Creative: Adam Fish Director: Rogier Schalken Director of Photographer: Joost van Gelder Executive Producer MediaMonks: Machiel vd Heijden Executive Producer B&I: Jelani Isaacs Producer: Sytske Reijkens Line Producer: Palma Pictures Barcelona Offline editor: Fiona Fuchs Head of Post: Okke Voerman VFX supervisor: Richard Dusschoten Lead compositor: Richard Dusschoten Compositing: Melissa van het Spijker, Tim van Paassen Roto assistent: Jordy van den Bergh Motion tracking: Richard Dusschoten 3D animation: Bob Wijgman, Paulien Bekker, Nanda van Dijk Crowd: Martijn Grootendorst VFX: Pim Reinders, Martijn Grootendorst Lighting and shading: Ruud Coenen, Okke Voerman Modeling: Ivo Diependaal, Tashina van Zwam Motion graphics: Juan Behrens, ilia kole Intern: Lamine Ndiaye Grading: Sander van Wijk Offline editor: Fiona Fuchs Sound: Maarten Meussen GAME/SITE Creative Director: Jouke Vuurmans Creative: Nicolas Mollien, Sophie te Pas Design: Bas Strien, Kjegwan Leihitu Project Manager: Quinten Beek Producer: Seb Sokol Flash Production: Pieter van de Sluis, Roland den Hertog, Peter van der Noord, Stephan Bezoen Animation Director: Pierre Nelwan Animation: Vincent Mei, Jeremy Woons, Maxwell Reed, Sunil Sital, Wouter van Twillert Mobile Developer: Lars van Braam Backend Developer: Michal Kristin, Robert Slootjes Sound/Music: Maarten Meussen, Dave van Luttervelt Game Developers: Michiel Brinkers, Hessel Bonenkamp, David Kamerman, Ziggy Naumann

Team Credits

Lauren Dyer

  • Partnerships - Emerging Technology

Project Tags


  • Adidas Group

    Adidas Group

    • Fashion
  • Iris


    • Advertising

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Lauren Dyer
Partnerships - Emerging Technology