Level Kids – In Store Characters

  • Claire Campion
  • Izzy Kertland
I designed a family of characters to live in The Chaloub Group's Dubai shopping mall – Level Kids.
A ten meter long screen sits at the entrance to the store, posing as a window into the sea. In the central atrium of the mall, columns run up through the space clad in high resolution LED video panels, creating a giant canvas of moving colour and light. Rather than designing looping animations we created an environment whereby sea creatures and animals  appear at unscheduled intervals. Having designing the characters I worked closely with a developer who used Unity to build scenes which allow each to have its own unique behaviours. For example, if a shark encounters a shoal of fish, it snaps at them and they scatter. The unpredictability engages and surprises, and is especially fun for repeat visitors.