Little Mix The Search
Launching and managing the official social accounts for BBC One’s brand new Saturday night entertainment show, Little Mix The Search.
As well as reflecting each broadcast with socially optimised show clips and content, we produced exclusive social content each week with the contestants, Little Mix and Chris Ramsey.
The show generated six new bands with individual social media accounts. We worked closely (but remotely) with the band’s chaperones and producers to get exclusive and timely content from each band throughout the show run. This started before the very first episode, with exclusive contestant sneak-peeks ahead of that weekend’s episodes.
We worked closely with Modest! Management, Modest! TV and internal BBC teams to share content, deliver an aligned campaign across multiple feeds and ultimately drive younger audiences to BBC One and BBC iPlayer.
@littlemixthesearch social team credits
Lucy Bacon, Social producer
James Atkins, Junior social producer
Plamedie Poto-Poto, Junior social producer
