About me
I'm a creative and strategic social media expert, with experience of leading teams in large-scale entertainment and event campaigns. I have a passion for serving audiences and superfans, giving them more of what they love.
I've led the strategy and creative for The BRITs social accounts for the last 3 years, as well as the launch series of Little Mix The Search, The Circle and The Voice Kids. My other credits include Hyundai Mercury Prize, I'm A Celebrity..., The Voice, Dancing On Ice, and BBC Radio 1.
Projects
- The BRIT Awards 2020Engaging UK and international audiences and fandoms through @BRITs. Somethin’ Else lead and execute the creative, strategy and output for The BRIT Awards social channels. The BRITs are the UK’s biggest global music showcase, designed for a broad primetime TV audience. Our task is to attract and build an engaged global youth audience on social. We service them outside of the linear two-hour broadcast by building anticipation and excitement in the months prior with exclusive content, key announc
Projects credited in
- RITUAL (Island Records) digital campaignRITUAL are producer-artist trio on a mission: to tell the story of love and loss in the digital era. Somethin' Else were tasked with managing the band RITUAL's social channels to support the release of their singles, 'Using' and 'Hard Times'. Armed with only a few band photos, lyric sheets & a press release outlining the band's "Dreamers Never Learn" concept; we set about creating and publishing content across all of the band's platforms (Instagram, YouTube, Spotify, Twitter, SoundCloud, Faceb
Work history
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Executive Producer, Social and DigitalSomethin' Else
London, United KingdomFull Time
- The BRIT Awards 2021
- Little Mix The Search
- The Hyundai Mercury Prize 2020
- The BRIT Awards 2020
- The Hyundai Mercury Prize 2019
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Senior Social ProducerSomethin' Else
- London, United KingdomFull Time
- The BRIT Awards 2019
- The Circle for Studio Lambert and Channel 4 (2018)
- The Classic BRIT Awards 2018
- The BRIT Awards 2018
+ Show more
Skills
- Social Content
- Social Content Strategy
- Social Campaign
- Producing
- Audience Engagement
- Stakeholder Management
- Client Management
- Team Leadership
- Project Management
- Campaign Delivery
Education
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BroadcastingThames Valley University
- London, United Kingdom