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Lucy Groom will need to approve that you worked on “London Design Festival 2011” before we add you as a collaborator.

London Design Festival 2011

"Design from all angles' is the statement that inspired the identity for the London Design Festival in 2011. The identity was created by printing text on pieces of paper and then folding and photographing them from different angles. The differing angles enable the 2011 festival to have a flexible identity across the whole gamut of events whilst maintaining a consistent look and feel.

This project was completed whilst at Pentagram

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