About me
Lucy Groom graduated from Central Saint Martins with a first class honours in Graphic Design. After completing internships at Pearlfisher and Imagist she started as a designer under Domenic Lippa at Pentagram where she stayed for the next 3 years. Working with a wide range of clients including The London Design Festival, Unilever, HealGel, Clarks, Swarovski and Disney. Lucy won a Type Directors Club award in 2012 for the identity for 1882 Ltd. The work was published in TDC 32 and exhibited in New York and Paris. She joined Imagist as Partner in 2014.
Projects
- Coal Drops Yard — Layers on LayersWe were commissioned by Argent to create ‘Layers Upon Layers’, a public installation that would bring the fascinating history of Coal Drops Yard to life. Inspired by the building’s rich heritage, we created a series of vivid and playful palimpsests — posters literally layered with tales of bygone eras. We wanted to give an engaging account of life in the Yard throughout time, while reflecting the creative, experimental personalities of the retailers that now live within it. – The series invite
- London Design Festival 2011"Design from all angles' is the statement that inspired the identity for the London Design Festival in 2011. The identity was created by printing text on pieces of paper and then folding and photographing them from different angles. The differing angles enable the 2011 festival to have a flexible identity across the whole gamut of events whilst maintaining a consistent look and feel. This project was completed whilst at Pentagram
- 1882 LtdEmily Johnson produces Fine Bone China Lights hand crafted in the North Staffordshire Potteries. Emily’s work follows in the steps of her forefathers who founded Johnson Brothers in 1882 in what was to become Stoke-on-Trent. She and her father paid homage to their heritage in the formation of 1882 Ltd. The identity focuses on the heritage of the brand by referencing the date of the foundation of the family company and the original Johnson Bros mark which featured a line under the ‘o’. This l
- ManifestoManifesto is a new men’s hair salon and gallery. The client wanted to avoid the normal conventions of a barber shop and create a place where the modern man can get more than just get his hair cut. We took inspiration from the constructivists, a movement that inspired countless artists and thinkers. We created a strong, geometric mark, which is also completely flexible, allowing it to expand and inhabit each individual space it occupies.
- Marta LarssonMärta Larsson was born and raised in Swedish Lapland where her life-long passion for jewellery and stones first started. Each and every stone is individually selected by Märta and is hand crafted in London. The designs respect nature’s unending variation and make each piece a unique creation. We came up with an identity that would reflect the raw nature of the product and an ‘M’ hallmark which nods to the way Märta binds the stones with metal. All packaging, invitations and stationery where then printed on a raw board meaning every surface is unique. Reinforcing Märta’s philosophy and process.
Work history
I
I
PartnerImagist
London, United KingdomFull Time
DesignerPentagram
- London, United KingdomFull Time
Skills
- Art Direction
- Design
Education
Graphic DesignCentral Saint Martins (UAL)
- London, United Kingdom
BA Graphic Design
Awards
Shortlist — Wayfinding and Environmental GraphicsDesign Week
T
T
Typographic Excellence — Logo DesignType Directors Club New York (TDC)