London Triathlon Campaign 2018

We were tasked with the creation and execution of the 2018 campaign for London Triathlon, the renowned and largest triathlon in the world since 2009. The campaign concept should continue to position London Triathlon as the premier triathlon event, we ultimately gave the event a unique voice to differentiate it from competitors within the fast-moving and global triathlon marketplace.
We believe that London is more than just a capital city, It’s a city that celebrates the communities, cultures and passion points of the world. In London, we invite individuals to challenge their boundaries, exceed their goals and redefine their impossible. We invite individuals to carve their path to success. SHOW LONDON WHAT YOU’RE MADE OF.

Team Credits

Kate Newton

  • Vice President


  • Endeavor


    • Marketing & PR
  • L

    London Triathlon

    • W

      WME IMG


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      Kate Newton
      Vice President
      Hadrien Chatelet
      Creative Director
      Dan Ginger
      Creative Strategist