Dan Ginger

Dan Ginger

SVP Marketing & Business Development, ATPLondon, United Kingdom
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Dan Ginger

Dan Ginger

SVP Marketing & Business Development, ATPLondon, United Kingdom
About me
Results driven marketer with comprehensive experience in developing global campaigns, from strategy and insights through to campaign planning and activation, for some of the world’s leading FMCG, automobile, luxury and financial services brands. Rooted in an innovative mentality with an ambition to influence change, I strive to identify the tipping point that converts awareness to consideration, and consideration to action, developing intelligent, creative solutions that positively influence consumer behaviour. A diverse background has equipped me with a broad skill set - brand marketing, strategy and insights, partnerships, PR, digital and social media - providing me with the knowledge and experience to not only deliver against the brief at hand, but see the bigger picture and challenge the overarching brand direction.
Projects
  • Mastercard Rugby World Cup
    Mastercard Rugby World Cup
  • Mastercard - Jonah Lomu Haka, Covent Garden
    Mastercard - Jonah Lomu Haka, Covent Garden
  • England Rugby Shirt Launch 2016-17
    England Rugby Shirt Launch 2016-17
  • Haig Club European Launch
    Haig Club European Launch
  • Lexus - Will.I.Am NX Launch
    Lexus - Will.I.Am NX Launch
  • Pepsi - The Art of Football
    Pepsi - The Art of Football
Projects credited in
  • London Triathlon Campaign 2018
    London Triathlon Campaign 2018We were tasked with the creation and execution of the 2018 campaign for London Triathlon, the renowned and largest triathlon in the world since 2009. The campaign concept should continue to position London Triathlon as the premier triathlon event, we ultimately gave the event a unique voice to differentiate it from competitors within the fast-moving and global triathlon marketplace. We believe that London is more than just a capital city, It’s a city that celebrates the communities, cultures an
  • Speedmachine
    SpeedmachineTasked with creating the visual identity for Speedmachine, a first of its kind driving festival fueled with world championship racing, eGaming, music and street food.
  • Rubicon Urban Crictionary
    Rubicon Urban Crictionary
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Work history
    H
    H
    Brand Manager WEUHuawei
    London, United KingdomFull Time
    Project lead in developing the global brand strategy, working alongside internal teams and managing external agencies Launched Huawei’s largest CSR program (StorySign) on a competitor operating system (iOS) Ensuring the delivery of clear and consistent communications across all brand channels
    Endeavor logo
    Endeavor logo
    Creative StrategistEndeavor
    London, United KingdomFull Time
    Campaign strategy and activation planning for new and existing clients, including; Diageo, Sky, Heineken, HSBC and Allianz Identifying and establishing brand ownership positioning within the marketplace Utilising data and insights to identify strategic entry points for brands and properties, including LaLiga, Serie A and EuroLeague, across all geographies Content production, distribution and amplification, including social planning and digital execution Brand development for new and pre-existing events Experiential planning and activation
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Skills
  • Creative Direction
  • Strategy
  • Client Management
  • Strategic Planning
  • Business Development
  • Brand Strategy
  • Project Management
  • Marketing Strategy
  • Copywriting
  • Public Speaking
Education
    Leeds Beckett University logo
    Leeds Beckett University logo
    Marketing and AdvertisingLeeds Beckett University
     - Leeds, United Kingdom