Results driven marketer with comprehensive experience in developing global campaigns, from strategy and insights through to campaign planning and activation, for some of the world’s leading FMCG, automobile, luxury and financial services brands. Rooted in an innovative mentality with an ambition to influence change, I strive to identify the tipping point that converts awareness to consideration, and consideration to action, developing intelligent, creative solutions that positively influence consumer behaviour. A diverse background has equipped me with a broad skill set - brand marketing, strategy and insights, partnerships, PR, digital and social media - providing me with the knowledge and experience to not only deliver against the brief at hand, but see the bigger picture and challenge the overarching brand direction.
Project lead in developing the global brand strategy, working alongside internal teams and managing external agencies Launched Huawei’s largest CSR program (StorySign) on a competitor operating system (iOS) Ensuring the delivery of clear and consistent communications across all brand channels
Campaign strategy and activation planning for new and existing clients, including; Diageo, Sky, Heineken, HSBC and Allianz Identifying and establishing brand ownership positioning within the marketplace Utilising data and insights to identify strategic entry points for brands and properties, including LaLiga, Serie A and EuroLeague, across all geographies Content production, distribution and amplification, including social planning and digital execution Brand development for new and pre-existing events Experiential planning and activation
Account lead, delivering award-winning global PR campaigns for clients including; Mastercard, Capital One and Standard Life Investments Activating across global properties such as; UEFA Champions League, Rugby World Cup, British & Irish Lions, League Cup and Ryder Cup Talent handling and media management, working with some of the biggest names in sport; Leo Messi, Sergio Ramos, Sergio Agüero, Dan Carter and Jonah Lomu PR content capture and amplification Shoot operations and production
Global AOR for leading accounts including; Pepsi, Lexus and Diageo Key market liaison for multiple accounts across all geographies PR content capture and amplification Talent handling and media management Ongoing media monitoring to identify proactive opportunities and support reactive crisis management for large consumer brands including PepsiCo and Asda