About me

Results driven marketer with comprehensive experience in developing global campaigns, from strategy and insights through to campaign planning and activation, for some of the world’s leading FMCG, automobile, luxury and financial services brands. Rooted in an innovative mentality with an ambition to influence change, I strive to identify the tipping point that converts awareness to consideration, and consideration to action, developing intelligent, creative solutions that positively influence consumer behaviour. A diverse background has equipped me with a broad skill set - brand marketing, strategy and insights, partnerships, PR, digital and social media - providing me with the knowledge and experience to not only deliver against the brief at hand, but see the bigger picture and challenge the overarching brand direction.

QuestionsProjectsExperienceTeam

• The ATP is looking for a Snr Designer to join the team. Incredible opportunity to chance the face of tennis!
• Looking for a full time freelance mid-level digital graphic designer and mid-level video editor with sports and lifestyle experience
• Looking to explore freelance strategy/brand marketing roles in Jan 2020. Would love to hear from you guys!

Projects

• 7

  Mastercard Rugby World Cup
• 3

  Mastercard - Jonah Lomu Haka, Covent Garden
• 2

  England Rugby Shirt Launch 2016-17
• 2

  Haig Club European Launch
• 2

  Lexus - Will.I.Am NX Launch
• 2

  Pepsi - The Art of Football

Projects credited in

• 5

  London Triathlon Campaign 2018We were tasked with the creation and execution of the 2018 campaign for London Triathlon, the renowned and largest triathlon in the world since 2009. The campaign concept should continue to position London Triathlon as the premier triathlon event, we ultimately gave the event a unique voice to differentiate it from competitors within the fast-moving and global triathlon marketplace. We believe that London is more than just a capital city, It’s a city that celebrates the communities, cultures an
• 1

  SpeedmachineTasked with creating the visual identity for Speedmachine, a first of its kind driving festival fueled with world championship racing, eGaming, music and street food.
• 2

  Rubicon Urban Crictionary

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Work history

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Brand Manager WEUHuawei
Jul 2019London, United KingdomFull Time
Project lead in developing the global brand strategy, working alongside internal teams and managing external agencies Launched Huawei’s largest CSR program (StorySign) on a competitor operating system (iOS) Ensuring the delivery of clear and consistent communications across all brand channels
Creative StrategistEndeavor
Oct 2016London, United KingdomFull Time
Campaign strategy and activation planning for new and existing clients, including; Diageo, Sky, Heineken, HSBC and Allianz Identifying and establishing brand ownership positioning within the marketplace Utilising data and insights to identify strategic entry points for brands and properties, including LaLiga, Serie A and EuroLeague, across all geographies Content production, distribution and amplification, including social planning and digital execution Brand development for new and pre-existing events Experiential planning and activation

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Skills

• Creative Direction
• Strategy
• Client Management
• Strategic Planning
• Business Development
• Brand Strategy
• Project Management
• Marketing Strategy
• Copywriting
• Public Speaking

Education

Marketing and AdvertisingLeeds Beckett University
Sep 2009 - May 2012Leeds, United Kingdom