A digital-first campaign, the window treatment for MAC's windows nationwide needed to take the native digital look and feel and be communicated in another form. The solution was a typographic treatment that communicated campaign elements in a bold and confident manner. The range of type composition engage with shoppers at various distances, drawing shoppers in to explore the windows. Campaign imagery was displayed as fly-posters, playing with analogue vs. digital formats. The treatment was flexible and scalable depending on the store size.
