Abigail Kirkwood
Available

Abigail Kirkwood

Psychology GraduateLondon, United Kingdom
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Jennifer Hayashi
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Abigail Kirkwood
Available

Abigail Kirkwood

Psychology GraduateLondon, United Kingdom
About me
A highly motivated, creative and passionate graduate with a BSC in Experimental Psychology. Experienced in travelling independently and working globally. Unparalleled understanding of the fundamentals of conducting business cross-culturally, whilst demonstrating an ability to initiate and strengthen client relationships whilst being commercially focused. Able to work to strict deadlines, demonstrating an aptitude for flexibility, with a proactive attitude. Previous exposure to managing teams and projects, with high levels of responsibility for prestigious brands. Extremely confident in presenting and influencing clients and internal stakeholders, whilst ensuring clarity of objective, for a consistently high standard of delivery. Passionate about human behaviour and multi-culture dynamics across business, including the travel and fashion industry. Naturally entrepreneurial with an innovative mindset, with strengths in observing patterns and business evolution to promote success, remaining solution focused.
Projects credited in
  • MAC Cosmetics #MeetYourMatte
    MAC Cosmetics #MeetYourMatteOOH Campaign with MAC Cosmetics UK across Manchester, Birmingham and London
  • MAC Cosmetics – WhatsYourThing
    MAC Cosmetics – WhatsYourThing#WhatsYourThing Everyone has a ‘thing’ that makes them ‘them’. A certain thing they do that underlines their individuality, whether it's the way they move, laugh, dance… a tattoo. That ‘thing’ includes beauty, too: One person may like a bold lip, for another, it’s all about skin. With ‘What’s Your Thing?’ we celebrate the individuality and self expression of Britain in all its eclectic glory, and dramatise how M.A.C helps people achieve that ‘thing’ with its iconic products. Glossy Award
  • Makeup Service Menu
    Makeup Service MenuFirst solo full creative project. Concept, format, casting, styling, direction, makeup looks, layout, text by me. Created numerous versions for use online and in stores. This was a first for the brand and can be seen in all M.A.C stores across the UK and Ireland. Location: Spring Studios London
  • MAC Cosmetics Get Your Fix
    MAC Cosmetics Get Your FixCreative development management and post-production of a digital and OOH UK campaign for the launch of a new ‘on-the-go’ MAC foundation.
  • MAC Viva Glam 25th Birthday Campaign Animations
    MAC Viva Glam 25th Birthday Campaign AnimationsFor the celebration of MAC’s Viva Glam campaign turning 25 years, I created a series of illustrated animations for their social channels. Every penny of the selling price of VIVA GLAM Lipstick is donated to the M·A·C AIDS Fund to help fight HIV/AIDS. We showcased some of the good work of the campaign through a series of animated infographics.
  • MAC Cosmetics
    MAC CosmeticsWindow Design
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Work history
    REISS logo
    REISS logo
    Luxury Sales ExecutiveREISS
     - Bristol, United KingdomPart Time
    My role at designer fashion brand Reiss, enabled me to strengthen my communication, leadership and customer service skills. I quickly understood the specific clientele that Reiss attracted. Therefore, I adapted my soft skills towards building long lasting client relationships to gain a loyal customer base, whilst ensuring a continuous flow of sales revenue. It was key to provide specific expertise throughout the entire process for a flawless customer experience. Furthermore, it required leadership to work efficiently as a team. We depended on each other to oversee different business areas, to reach full potential overall. The role also required a keen eye for detail and creativity as we designed our store layout and visual merchandising in-house. I would regularly attend meetings and act as representative for the south west region at head office. Furthermore, I trained new employees on the expectations and culture of Reiss. This included managing stock schedules and delivery needs. I would often act as a point of contact for our VIP guests, determined by a rewards process that I oversaw through the region.
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    Social Media ManagerMAC Cosmetics
     - Bristol, United KingdomPart Time
    Predominantly a client facing role, that enabled me to enhance my customer service experience and build strong rapport with clients. Working as an artist within a distinguished cosmetic brand, determined consistently tailoring my approach to reflect brand ethos and Mac culture. My initial role, consisted of demonstrating a practical understanding of the cosmetic process, colours schemes and the impact of special effects and photography. Additionally, I learnt about the evolution of make-up trends and business growth to provide innovative and creative looks for customers and brand events, ensuring continuity by liaising with the design team to ensure consistency and coherence. Furthermore, the understanding of equality and diversity within a brand famous for the promotion of inclusivity, was paramount. The role required an overwhelming amount of product knowledge and history of the brand, to which I adapted quickly. Reaching and exceeding targets were a daily priority, whilst learning to up-sell in a seamless manner and enhancing customer experience. Following a promotion, I was then appointed social media manager. This required taking lead on campaigns and social media platforms, particularly Instagram. Working with analytics to improve brand engagement with the public was important. This gave me the ability to work and manage myself independently, whilst delegating tasks to my colleagues. It taught me to be extremely organised and remain solution focused in the face of problem solving. Furthermore, it required management and execution of brand events such as masterclasses and recruitment, including fundraising for charitable causes of which I was the Mac aids fund brand ambassador. This refined my already strong presentation skills and enabled me influence my audience and diverse customer demographic.
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Education
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    T
    Experimental PsychologyThe University of Bristol
     - Bristol, United Kingdom
    Faculty of Science in the subject of Experimental Psychology - Research based with a large contribution to statistical analysis in combination with broader theory based Psychology.
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    Access to Higher EducationBarton Peveril College
     - Southampton, United Kingdom
    Access to higher education diploma awarded in the field of Nursing and Healthcare at Distinction
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