Making Cineworld giftcards personal in time for Christmas

The Challenge: Giftcards can feel like an impersonal gift. It suggests you haven’t really put any time or effort into finding the perfect present for your loved one. Cineworld came to us looking for an advertising agency that could make their giftcards feel personal and gift worthy. No problem! The Solution: We gave Cineworld giftcards the personal touch by putting the reasons you like someone front and centre – transforming Cineworld Giftcards into personal compliment cards. Using fun and quirky movie references, people weren’t just giving loved ones a giftcard – they were giving them a fantastic feeling. The Response: Cineworld have run the campaign for three straight years in a row, with new personal giftcards making their way onto the shelves each year. Something tells us they might just be doing the trick.