Making Norway

A country is defined by much more than its borders. It is the sum of its culture, traditions, stories and people. Launched at the prestigious Frankfurt Book Fair in 2019, Making Norway examined these links in a series of short films, documenting not only how a country shapes its people, but how people can shape their country. Later repurposed for social media, the series achieved a total of 8.3m views, far exceeding its ambitious 2.8m benchmark. The campaign has also been shortlisted for best branded content at the Epica Awards.