About me

Hi, I'm Richard, a mid-weight copywriter and creative based in London. Offering five years industry experience, I have in this time been honoured by D&AD and The Talent Business, and have had the good fortune to have worked at some of London's biggest and best agencies, producing award-winning creative across TV, digital, print and social.

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Projects

• Time-Free ZoneFeatured in more than 3,000 web articles, as well an array of TV and radio reports across more than 80 countries, Time-Free Zone achieved a total reach of 2.5bn, amounting to a media value of $20m. All from a media spend of zero.
• Making NorwayA country is defined by much more than its borders. It is the sum of its culture, traditions, stories and people. Launched at the prestigious Frankfurt Book Fair in 2019, Making Norway examined these links in a series of short films, documenting not only how a country shapes its people, but how people can shape their country. Later repurposed for social media, the series achieved a total of 8.3m views, far exceeding its ambitious 2.8m benchmark. The campaign has also been shortlisted for best
• The CodfatherNorwegian Wild Fishing is a risky business for the uninitiated as it is for those who disregard its many dangers. So, who better to remind people of its potential perils than the Norwegian Codfather and his dear associate, Eric. Film scripted and storyboarded for Visit Norway.

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Projects credited in

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  Oslo Moves2020 represents a significant year for the city of Oslo. With a number of highly-anticipated cultural institutes opening their doors to the public, Visit Norway wanted us to produce a film that not just reflected the ambition of their capital’s regeneration, but celebrated the city’s vibrant and diverse cultural experience.
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  Enduring TiesOn January 31st, 2020 - the day that the UK left the EU - Normandy wanted to politely remind the people of Britain that - no matter their position on Brexit, they will always be welcome in the region. Naturally, the first person that came into our minds to represent this unity was - ahem - Nigel Farage. The ad was published in the Times and Evening Standard.
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  Oslo is RubbishIt really isn’t. It’s rather nice in actual fact. However, to celebrate the city’s status as Europe’s Green Capital for 2019, Visit Oslo tasked us with the challenge of creating something unexpected, so we came up with this.

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Work history

Copywritermr.h London
May 2016London, United KingdomFull Time
Visit Norway | British Airways | Cayman Islands | Canon | SAS | Norwegian | Visit Oslo | Atout France | Visit Holland
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CopywriterVCCP Blue
Mar 2016 - May 2016London, United KingdomFull Time
Compare The Market | Knorr | Barratt London | Unilever

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Skills

• Copywriting
• Creative
• Ideation
• Social Activation
• Script Writer
• Radio Advertising
• TV Advertising
• Art Direction
• Pitch Development
• Design

Education

Creative Advertising MAFalmouth University
Aug 2014 - May 2015Falmouth, United Kingdom
Masters with Distinction
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BA Media and Cultural StudiesSheffield Hallam University
Aug 2004 - May 2007Sheffield, United Kingdom

Awards

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Best Use of Social Media - GoldTravel Marketing Awards
For Nordlys
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Best Use of Social Media - GoldTravel Marketing Awards
For Sheep With A View

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