Michael Outhwaite Creative Art Director

Projects

4
Oslo is RubbishIt really isn’t. It’s rather nice in actual fact. However, to celebrate the city’s status as Europe’s Green Capital for 2019, Visit Oslo tasked us with the challenge of creating something unexpected, so we came up with this.
2
Enduring TiesOn January 31st, 2020 - the day that the UK left the EU - Normandy wanted to politely remind the people of Britain that - no matter their position on Brexit, they will always be welcome in the region. Naturally, the first person that came into our minds to represent this unity was - ahem - Nigel Farage. The ad was published in the Times and Evening Standard.
4
Oslo Moves2020 represents a significant year for the city of Oslo. With a number of highly-anticipated cultural institutes opening their doors to the public, Visit Norway wanted us to produce a film that not just reflected the ambition of their capital’s regeneration, but celebrated the city’s vibrant and diverse cultural experience.

Projects credited in

The Perfect EscapeIn collaboration with British Airways, the Cayman Islands wanted to offer their UK market a tantalising glimpse of the luxury holiday experience that awaits visitors. In addition to a 60-second TV advertisement, we were tasked with creating a 30-second edit for BA in-flight plus a series of 15-second films for social media that focused on specific themes such as dining, wellness and nature.
The CodfatherNorwegian Wild Fishing is a risky business for the uninitiated as it is for those who disregard its many dangers. So, who better to remind people of its potential perils than the Norwegian Codfather and his dear associate, Eric. Film scripted and storyboarded for Visit Norway.
Making NorwayA country is defined by much more than its borders. It is the sum of its culture, traditions, stories and people. Launched at the prestigious Frankfurt Book Fair in 2019, Making Norway examined these links in a series of short films, documenting not only how a country shapes its people, but how people can shape their country. Later repurposed for social media, the series achieved a total of 8.3m views, far exceeding its ambitious 2.8m benchmark. The campaign has also been shortlisted for best

Work history

Art Director/ Creativemr.h

Jan 2018London, United KingdomFull Time

CreativeMcGarry Bowen

Feb 2017 - Apr 2017London, United KingdomInternship

Skills

Education

MA Creative Advertising Falmouth University

Sep 2014 - Sep 2015Falmouth, United Kingdom

BA Fine ArtUAL: Central St Martins

Sep 2009 - Jul 2012London, United Kingdom

Awards

Cannes Young Lions (UK Print Winner)The Guardian